GAG is a bold, high-energy queer club night known for its unapologetic attitude, iconic crowd, and hyper-camp visuals. I was brought on to redesign the logo and evolve the visual identity to better reflect this.

The brief called for something punchy and instantly iconic—something that could live across posters, social reels, and merch without losing impact. I created a custom logotype that leans into bold typography, sharp edges and eye grabbing.