About

About

I’m a London-based freelancer specialising in brand development, packaging design and ad creative that demands attention. Whether crafting a brand from the ground up, designing packaging that pops off the shelf, or creating ad visuals that drive engagement, I combine strategy with bold aesthetics to bring every design to life.

I work across brand and media, translating ideas into clear and cohesive visual systems. My approach focuses on strategy, consistency, and storytelling, shaping concepts into designs that feel intentional and relevant.

Experience

Freelance Designer · 2024 — Present

Branding, Art Direction, Ad Creative, Campaign Concepts, Visual Identity, UI Design, Social Content, Lightweight animation, Digital Design.

Artisan

Ad Creative, Social Content, Campaign Concepts, UI Design, Motion Graphics, Marketing Assets.

Burst Digital

Ad Creative, Social Content, Paid Ads, Visual Content.

Skills

Adobe Photoshop, Adobe Illustrator, Figma, Canva, Lottie, Lovable, Brand Strategy, Packaging Design, UI Design, Prompt Engineering, AI-Assisted Design Workflows.

© 2026 JESSICA SMITH

LONDON / UK