Freelance Brand Identity Designer
I design visual identities that give a brand a clear, recognisable character. Based in London, I work across logos, typography, colour and the wider visual system, connecting the central idea to the materials people actually see and use.
An identity with room to grow
A logo is one part of the work. I consider how type, colour, imagery and layout belong together, then explore how that language works across relevant applications. Depending on the brief, those applications can include packaging, labels, social creative and digital assets. Guidelines can document the agreed system so future designs stay consistent.
Selected identity projects
Opa is a conceptual skincare and candle brand built around simplicity, ritual and nature. Softboy Pizza explores a playful delivery identity through bold typography and packaging. GAG uses a punchy custom logotype to reflect the energy of a queer club night. Concept projects are identified as such in their case studies.
Working together
A useful starting point is your audience, the character you want the brand to have and the applications you need first. I can develop a new direction or work within an existing identity, with the scope of logo development, visual systems and production assets agreed for your project.